Privacy Policy

Last Updated: 16 June , 2026

Home First London, protecting your privacy is one of our priorities. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, place an order, contact us, or otherwise interact with our services.

Information We Collect

We may collect personal information that you voluntarily provide when making a purchase, contacting us, subscribing to updates, or using our website.

Information You Provide Directly

  • Full name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
  • Order details

Payment information (securely processed by authorized payment providers; Home First London does not store complete payment card details)

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages viewed
  • Website interactions
  • General geographic location
  • Referral source information

This information helps us improve website performance, security, and customer experience.

How We Use Your Information

We use personal information for legitimate business purposes, including:

  • Processing and fulfilling orders
  • Providing customer support
  • Managing returns and refunds
  • Communicating order updates and delivery information
  • Improving our products, services, and website functionality
  • Preventing fraud and maintaining website security
  • Complying with legal and regulatory obligations
  • Sending promotional communications when consent has been provided

Legal Basis for Processing

Where required under applicable data protection laws, including UK GDPR, we process personal information based on one or more of the following legal grounds:

  • Performance of a contract
  • Compliance with legal obligations
  • Legitimate business interests
  • Customer consent
  • Protection of vital interests where applicable

Sharing of Information

Home First London does not sell, rent, or trade personal information.

We may share information with trusted third-party service providers only when necessary to operate our business, including:

  • Payment processors
  • Shipping and logistics providers
  • Website hosting providers
  • Analytics providers
  • Customer support platforms
  • Fraud prevention and security partners

These providers are required to handle information securely and only for the purposes necessary to perform their services.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

  • Remember customer preferences
  • Improve website functionality
  • Analyze website performance
  • Measure traffic and visitor activity
  • Enhance user experience

You may manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

Data Retention

We retain personal information only for as long as necessary to:

  • Fulfill customer orders
  • Provide customer support
  • Meet legal and accounting requirements
  • Resolve disputes
  • Enforce agreements

When information is no longer required, it is securely deleted, anonymized, or otherwise disposed of in accordance with applicable laws.

Data Security

We implement reasonable technical, administrative, and organizational safeguards to protect personal information from unauthorized access, disclosure, alteration, or destruction. All payment transactions are encrypted and processed through secure payment providers. Home First London does not store complete payment card information on its servers. While we take appropriate measures to protect data, no online transmission or storage system can be guaranteed to be completely secure.

International Data Transfers

Some service providers may process personal information outside the United Kingdom. Where international data transfers occur, appropriate safeguards are implemented to ensure personal information remains protected in accordance with applicable data protection laws.

Your Privacy Rights

Subject to applicable laws, customers may have the right to:

  • Request access to personal information
  • Request correction of inaccurate information
  • Request deletion of personal information
  • Object to certain processing activities
  • Withdraw consent where consent is the legal basis for processing
  • Request restriction of processing in certain circumstances
  • Requests may be submitted using the contact details provided below.

Children's Privacy

Our website and services are intended for adults and are not directed toward individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that information from a child has been collected, appropriate steps will be taken to remove such information.

Third-Party Websites

Our website may contain links to third-party websites. Home First London is not responsible for the privacy practices, content, or security of external websites. We encourage visitors to review the privacy policies of any third-party websites they visit.

Changes to This Privacy Policy

Home First London may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Any updates will be published on this page along with the revised "Last Updated" date.

Contact Information

If you have questions regarding this Privacy Policy or your personal information, please contact us:

Home First London

Phone: +44 7774 910000
Email: info@homefirstlondon.co.uk
Address: 28 Seven Sisters Rd, London N7 6AG, United Kingdom
Opening Hours: Monday – Sunday: 9:00 AM – 8:00 PM (GMT)

We will make reasonable efforts to respond to privacy-related inquiries as quickly as possible.